Marketers know that videos have been a critical component of marketing campaigns. About 88% of the people agree that they enjoy watching brand videos, and the trend is only bound to increase.
Video has been around for several decades. And looking at today’s landscape, it is progressing rapidly and reaching new heights every day. The trend is fueled by 83% of the companies who believe that video marketing gives a good Return on Investment (ROI).
Whether you go live on Instagram or the video is embedded on your homepage, as a marketer, you know how crucial it is to add a video to your business strategy. A strong video strategy will boost your website’s SEO value and help your brand stand out by building an online community of fans.
The internet is buzzing with awesome videos, reels, short films, and so many other forms of videos. If you are still not marketing your brand or business with a video, you should get started! Once you hop on board, you will be surprised by the software at your disposal. These easy-to-use, quick online video trimmers and other tools will truly inspire you.
This article will find three incredible ways to insert video into your overall marketing strategy to help promote your brand.
How Marketers See Results With Videos
Videos support various marketing goals, including customer experience, sales, and customer retention. Some brands can find it difficult to measure the ROI. Other businesses and brands are using video content to support these goals:
- Improve site traffic
- Increase sales
- Educate customers
- Offer help support
3 Effective Ways to Use Video to Promote Your Brand
Videos create such advantages which are hard to find anywhere else. However, combining video marketing into strategy isn’t enough. Videos help in making connections and remain engaged with the viewers. One can also relate to them on an emotional level.
Within the first few seconds of the video, your audience should get a taste of your business. This helps maintain consistency and ensure that they are glued to the video and can associate their situation with the brand.
Next is to ensure what message you share and start your video. Understand your goal, whether to teach your audience or tell a story about the product and services. This will ensure the audience what the video wants to convey and keep them hooked.
Professionals usually use the video cutter to shorten the message and be very precise in what they want to express.
Create Engaging Videos
Grab the attention of your audience by creating interesting video content. If you want to yield results and boost your brand performance, you need people to stay tuned. And here’s what you can do:
Powerful hook: A hook is the first idea you share with your viewer. It is important because it will capture their attention. The goal is to get viewers within the first few seconds of your video. Hooks are powerful statements that your viewers want to get their hands on.
The details you share can address various points that your audience faces. Once they can connect, it will guarantee that they will pay attention and be eager to learn more.
Deliver Value: There’s a reason why people click on impressive thumbnails and start watching videos. So whatever your video title promises, you need to deliver it to your audience. Come up with video content that can positively influence your customer.
Call to Action
Every marketer knows that having a call to action is very important to make effective videos. It can help potential customers to understand what to do next and make them feel valued. Ensure that your call to action is personalised and clearly states what they can gain from taking action.
Including a call to action in your video content exhibits that your brand knows its directions and purpose. It gives the viewers an understanding of how to get involved with your company if they are interested.
A good call to action can strengthen your brand. Several put their call to action in the end, but experts suggest that putting it in the middle of the video gives you the highest conversion rate.
3 Ways to MaximiseMaximise Marketing Strategy
Now you have a clear picture of using video to promote your brand. Next, let’s look at how you can elevate your marketing strategy for the same.
Know Your Buyers
Creating a persona is a crucial step in any marketing campaign, and you must do it in a way that’s as thorough as possible. Having a well-developed one will help you create more engaging content and connect with more people.
Delivering Value means creating a clear path and letting your buyer journey to purchase your services and products. As a brand, you can provide insights, address challenges, and offer statistics to become a trusted one among your competitors.
Think about how you can empower your customers when planning your video marketing strategy, and you will find it easier to sell your products.
Once you have created the video, you can easily find an online video trimmer to let your video content stand out and deliver precise information.
The very next step is to think about organic and paid advertising. These tactics will ensure your position in the SERPs. Next, optimise your videos for search engines to make the most of the organic search. Don’t forget to optimise your tags, keywords, meta descriptions, and titles. The final thing you want to do is share your video content on all your social media platforms for better reach and results.
Now you know that video is one of the best ways to attract buyers. So all brands should be making the most of it. Creating videos is so common today; you pick up your cell phone, hit record, find the top easy-to-use video makers online and upload. And just before you do it, all you have to do is plan an effective marketing strategy to promote your brand.
Learn and understand what your buyers need. Set your goal to educate and convert as many customers as possible!
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